Students from Thammasat Business School, suggested ideas for Disrupt Beauty 2030 – Green Track win the 1st prize in the L’Oreal Brandstorm 2022.

Monday 18 April 2022

     “Team PPW”, students from the Bachelor of Business Administration program International Program (BBA) Thammasat Business School, suggested ideas for Disrupt Beauty 2030 – Green Track took Garnier Invisible Cleanser green product to win the 1st prize in the L’Oreal Brandstorm 2022 competition and represent Thailand in the next round, International Finals with champions from 65 other countries around the world for the World Championships in June 2022 in Paris, France.

     Team member: Ms. Nicharee Tankarnjananurak (Majoring in Accounting), Ms. Sansnae Muneeganont (Majoring in Finance) and Ms. Peerada Thongin (Majoring in Finance)

     Dr. Worapong Chanyangyuen, Director of the Bachelor of Business Administration Program (International Program) and Asst. Prof. Dr. Nopporn Ruangwanit, Director of Integrated Bachelor’s and Master’s Degree Program in Business and Accounting as a consultant

     Ms. Nicharee Tankarnjananurak, told about the theme of this competition is “disrupt beauty 2030” which is very challenging because we needs to come up with the idea that answers the pain point of the customer and causes absolutely no harm to the environment.

     The reason that we chose green track is because this problem is crucial and need immediate action and we see the opportunity that currently there is still no product that both serves customer needs and promotes sustainable.

     She also said that the subjects learned at the BBA gave them a more better critical thinking process. Including having the opportunity to make presentations often in various subjects, especially the EL course, which is an English Presentation that teaches the pitch technique for the judges to remember, is also very helpful. Although knowledge in the classroom is important, knowledge outside the classroom is equally important. Constantly acquiring knowledge from extra curriculum also helps us have a broader perspective.

     Ms. Sansnae Muneeganont told us that at first, they just found out that each day they use a lot of cotton pads to clean their faces which causes harm to the environment. Therefore, they came up with “Garnier Invisible Cleanser” the 2 in 1 cleansing and cleanser which comes in the form of water soluble paper that creates ZERO WASTE because both product and packaging are recyclable and biodegradable infinitely. Hence, the use of cotton pads can be eliminated.

     Ms. Peerada Thongin told that the theme of this competition is “disrupt beauty 2030” which is very challenging because we need to come up with the idea that answers the pain point of the customer and causes absolutely no harm to the environment.

     The reason that we chose green track is because this problem is crucial and need immediate action and we see the opportunity that currently there is still no product that both answers our need and is environmentally friendly.

     Lastly, We already started preparing for the international round by finding every possible flaw our project has and work on that. Moreover, in the next round, we need help from everyone to vote for us, so please stay tuned and help vote for team Thailand.