Prof.Bodo B. Schlegelmilch Bualuang Asean Chair Professor, TU Received Outstanding Marketing Educator Award 2023 from The Academy of Marketing Science

Thursday 8 June 2023

     The Academy of Marketing Science (AMS) recently honored Professor Bodo B. Schlegelmilch with their prestigious Outstanding Marketing Educator Award for 2023. Every year, the AMS awards this prize to an individual, who has excelled in advancing marketing science and/or practice in significant ways.

     Professor Bodo has been associated with Thammasat University for some 20 years. He holds an honorary Doctorate from Thammasat and is currently one of our Bualuang ASEAN Chair Professors.

     Professor Bodo graciously accepted the award during the AMS annual conference held in New Orleans last month. Expressing his gratitude, he humbly acknowledged the Academy of Marketing Science and remarked, "When I consider the esteemed past recipients of this distinguished award, such as Richard P. Bagozzi, George S. Day, Philip Kotler or Linda Price, I am truly humbled."

     Starting at Deutsche Bank and Procter & Gamble, Professor Bodo continued his career at the Universities of Edinburgh and California, Berkeley. Professorships at the University of Wales (British Rail Chair of Marketing) and Thunderbird School of Global Management (Head of Marketing Section) followed. To date, he taught in 31 countries on six continents, serves on advisory boards of European and Asian universities, and holds guest professorships in China, Fiji, the UK and the USA and, foremost, Thammasat.

     His research spans from international marketing strategy to CSR, and appeared in leading journals, such as Strategic Management Journal, Journal of International Business Studies and Journal of the Academy of Marketing Science. In addition to some 160 journal papers, he published 15 books in English, Mandarin and German. Bodo served as Editor-in-Chief of the Journal of International Marketing and on editorial boards of the Journal of Marketing, International Journal of Research in Marketing, AMS-Review and other top journals.

     Professor Bodo was initially educated in Germany, he obtained two doctorates (in International Marketing Strategy and CSR) from the University of Manchester and an honorary Ph.D. from Thammasat University.